Irvine, California (August 6, 2012) – Morinaga America, Inc., marketing and distribution channel for Hi-Chew in the U.S., is excited to announce that it will be attending the East Coast Surfing Championships at Virginia Beach, Virginia. The Hi-Chew Airstream will be right in the thick of it giving out free Hi-Chew and schwag.
“There is an aura about surfing. It’s natural and free-flowing just like Hi-Chew,” said Clayton Perkins, Marketing Manager for Morinaga America. “Being a part of this calm yet exhilarating sport is the essence of the Hi-Chew brand. It’s a lifestyle.”
“Virginia Beach was an absolute must when we were determining the mobile tour’s route along the East Coast,” added Toshiya Yasuda, President. “It’s an iconic place, and Hi-Chew is an iconic candy. It’s a perfect fit.”
Hi-Chew wil be on full display right on the sand. T-shirts and hats will be tossed to the crowd, and Hi-Chew satisfying everyone’s cravings. It will be a one-stop-shop for riders and spectators alike.