Irvine, California (July 24, 2012) – Morinaga America, Inc., marketing and distribution channel for Hi-Chew in the U.S., is excited to announce that it will be attending Musikfest at the ArtsQuest Center Bethlehem, Pennsylvania from August 5th through the 8th. Like each stop before the Hi-Chew Airstream will setup right in the middle of the action.
“People love going to concerts and it’s lucky that we will be right in the neighborhood of such a great event,” said Clayton Perkins, Marketing Manager for Morinaga America. “This is new territory for Hi-Chew and Morinaga America,” added Toshiya Yasuda, President. “Hopefully we can convince a few people that Hi-Chew truly is the greatest candy on the planet.”
As always Morinaga America will be focusing on the experiential side of Hi-Chew with this stop in Bethlehem. Hats, t-shirts and loads of Hi-Chew will be handed out the masses as they look for a little pick-me-up in between shows. And, of course, the Hi-Chew Airstream will be ready for those want a little break to chill out. “I can’t wait to hear what people at the show think about Hi-Chew,” said Clayton. “We’re really looking to make strides here in Pennsylvania and all along the East Coast. I have no doubt this tour stop will help.”