Irvine, California (July 11, 2012) – Morinaga America, Inc., marketing and distribution channel for Hi-Chew in the U.S., is excited to announce that it will be a corporate sponsor at the upcoming Colorado Freeride Festival. The five-day event will take place July 25th through 29th at the famous Winter Park Resort in the heart of the Rockies.
“This is a totally new event for us, but we’re hoping for great results,” said Clayton Perkins, Marketing Manager for Morinaga America. “The Colorado Freeride Festival fits perfectly with the new brand strategy for Hi-Chew. Mountains, trees, wildlife; what better active lifestyle arena is there? You would be hard-pressed to find one better than this.”
The Hi-Chew Airstream will be ready for the throngs of people going to watch thrill-seekers risk life and limb. Filled with tasty treats, it will be a main stop for young and old alike. Besides just candy there will be a local artist on tap creating personalized gear, as well as our famed t-shirt press ready to give the creativity back to the community.
“This will be a great event for Hi-Chew. California knows well the brand image of Hi-Chew, so making stops there is easy. This event will attract a whole new consumer, one that has likely never heard of Hi-Chew. It will be an interesting weekend. One not to miss!” said Toshiya Yasuda, President of Morinaga America.