Irvine, California (June 1, 2012) – Morinaga America, Inc., marketing and distribution channel for Hi-Chew in the U.S., is excited to announce that Hi-Chew will be a corporate sponsor at the upcoming X Games in Los Angeles, California. Morinaga America has partnered with Action Marketing Group of Boulder, Colorado to treat active youth spectators to the best fruity and chewy candy on the planet.
“The X Games is the premier marketing and branding opportunity amongst this demographic,” said Clayton Perkins, marketing manager for Morinaga. “Our focus now is to make Hi-Chew a brand about being active and enjoying life. We want everyone to know we are serious about the ‘Hi-Chew lifestyle’.”
Following the Journeys Backyard BBQ sponsorship Morinaga America has focused even more resources on this new and exciting consumer-base. “This demographic is where it’s at,” said Clayton. “Adults and kids both love the X Games and it gives us an opportunity to engage them directly. They will now see Hi-Chew in a whole new and fun way!”
“We are hitting our stride with this event. The future will bring more excitement and fun for both our customers and our partners from across the country” said Toshiya Yasuda, president of Morinaga America.