Posted on September 26, 2011 · Posted in Press Releases

Morinaga Brings New York Comic Con Fans a Fruity and Tasty Treat
HI-CHEW Gaining Widespread Popularity with Devotees of Pop Culture

Los Angeles, California (September 26, 2011) – Morinaga America, Inc. (, marketing and distribution channel for HI-CHEW in the U.S., will delight pop culture fans with the natural fruity taste of HI-CHEW Fruit Chews during the 2011 New York Comic Con. HI-CHEW fans and newcomers can enjoy the fruity taste sensation and unique chewy texture when visiting Morinaga on October 14-16, 2011 in Booth 556.

“Events like the New York Comic Con showcase the latest in pop culture and celebrate the unique talents of featured artists. HI-CHEW is becoming a favorite of fans who attend these pop culture events around the country, so it’s the ideal venue to share the artistry behind ever HI-CHEW Fruit Chew we make,” said Toshiya Yasuda, President of Morinaga America.

New York Comic Con fans will get the opportunity to try the newest flavors of HI-CHEW – Grape and Peach. And, for those first to visit the HI-CHEW Booth 556 will also have a chance to pick up on one of a limited number of HI-CHEW collectible key chains. New York Comic Con is being held on October 13-16, 2001 in the Javits Center in New York City.

HI-CHEW is widely popular throughout Japan and the Far East where it has been the top selling candy for decades. HI-CHEW is gaining widespread popularity in North America as more people experience the chewy texture and exceptional fruity flavors of Strawberry, Green Apple, Melon, Mango, Banana and two new fruit-filled flavors — Grape and Peach.